The Problem of Drift
Most people know what matters to them. The challenge is living those values consistently.
Drift is the distance between what we value and what we repeatedly do.
The goal is not perfection. The goal is reducing the distance between what you say matters and how you actually live.
Who’s Running Your Life?
Someone or something will occupy the CEO chair. Your values, your fears, your habits, your peers, or your emotions.
The Business of Me™ helps you take that seat intentionally.
Through structured reflection, developing executive skills, and repeated practice, you learn to align your decisions and daily actions with the values you choose to live by.

The CEO Developmental Pathway™
CEO connects what you value with what you repeatedly do, building the executive capacity for intentional action, personal growth, and meaningful outcomes.
Values
What matters.
Executive Development
Build the capacity to act.
Behaviors
Turn values into action.
Habits
Repeat what works.
Character
Become what you practice.
Identity
Know who you are becoming.
Outcomes
Observe meaningful progress
The Executive Operating System™
From intention to action. Again and again.
Knowing what matters is only the beginning. The CEO Executive Operating System™ provides a repeatable process for choosing priorities, planning action, practicing intentional behavior, and using reflection to improve.
Others teach skills. CEO builds an operating system for
intentional action.
Executive Development Across Life
The Business of Me™ helps individuals apply executive skills and chosen values across four essential areas of life.
Because meaningful development isn't measured only by what you accomplish. It's also reflected in how you live, relate, work, and contribute.
Personal
Body, mind, emotions, discipline.
Family
Trust, communication, leadership.
Academic/Work
Planning, performance, execution.
Community
Leadership, contribution, impact.
Executive Development for Schools & Organizations

Education K-12
Develop executive capacity for self-regulation, responsible decision-making, academic engagement, and student leadership.

Strengthen the executive skills that support persistence, independence, academic engagement, and career readiness.
Higher Education/
Student Success

Workforce & Orgs
Build executive capacity for intentional execution, accountability, adaptability, and effective leadership.
We build the capacity behind performance.
The CEO Initiative™ helps institutions build the executive capacity people need to turn expectations,
goals, and values into consistent action.
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Meet the Founder
I believe the greatest gap in life isn't between talent and success.
It's between intention and action.
Lawrence Gardiner, MA, is the founder of The CEO Initiative™ and creator of The Business of Me™. Drawing on more than 15 years of mental health experience, he bridges psychology, executive functioning, and education to help individuals translate intention into meaningful action.
An author, coach, and keynote speaker, Lawrence is committed to developing the executive capacity that supports self-leadership, purposeful living, and personal growth.
The Business of Me is an educational and developmental coaching service. It is not psychotherapy, clinical assessment, crisis intervention, or medical treatment. Participation does not establish a therapist-client relationship.
BOOK & WORKBOOK

COURAGE · CONSCIOUSNESS · CONNECTION · COMMITMENT · COMPASSION
Up the Game™
The 5Cs Framework
Up the Game™ introduced the 5 Cs as a framework for intentional growth: Courage, Consciousness, Connection, Commitment, and Compassion.
The work raised a larger question: What if we stopped waiting until adulthood to intentionally develop the capacities people need to navigate life?
That question helped inspire the evolution from a personal-development framework into the broader developmental work behind The CEO Initiative™.

